🔍 Why “오히려 좋아” Became Korea’s Emotional Buzzword of 2025 Korean Gen Z adopted “오히려 좋아 (ohih-ryuh joa)” as their primary emotional expression, which translates to “Actually, this […]
Beyond Fandom: How Culture Shapes the Identity of Korean Gen Z
What Does “Deokjil” Mean? The essential understanding of Korean youth culture depends on learning the fundamental term 덕질 (deokjil). The Korean term 덕질 (deokjil) stems […]
Solo Culture in Korea: Alone, but Fulfilled
Alone by Choice The nation of Korea which used to emphasize group orientation now experiences a subtle cultural transformation. More and more young people embrace […]
Meaning-Out in Korea: When Buying Becomes Belief
What Is Meaning-Out? The term “Meaning-Out” has emerged as a fresh cultural concept in Korea during recent years. The combination of “meaning” and “coming out” […]
Hyperlocal Travel : How Gen Z Finds Adventure Next Door
What Is Hyperlocal Travel? The practice of travel used to involve extensive distances between different cities, countries or even continents. For members of Korea’s MZ […]
Cafe Hopping in Korea: Aesthetic Escapes of the MZ Generation
The Rise of the Cafe Culture in Korea For Koreans, coffee is more than a caffeine fix—it is an expression of cultural identity, social lifestyle […]
MBTI in Korea: More Than Just a Personality Test
MBTI Types in a Group Project – Viral and Insightful The viral popularity of “MBTI Types in a Group Project” creates both amusement and self-awareness […]
Jennie — 330 Hours of Craftsmanship for the ‘Human Chanel’
The Queen of K-pop Meets the Queen of Fashion When BLACKPINK’s Jennie stepped onto the red carpet at Met Gala 2025, we all knew she would make headlines […]
ENHYPEN presents a beautiful teaser for ‘DESIRE: UNLEASH’
A cinematic return that sets a new bar for K-POP storytelling A Haunting Introduction to ‘DESIRE: UNLEASH’ ENHYPEN returns to the scene with a cinematic […]
When Is BTS V’s Discharge Date?
💂♂️ BTS V (Kim Taehyung) Shares Inspiring Military Moments — A Glimpse Into His Life in Uniform As fans of BTS, we knew this season […]